Last year I reviewed a new cereal called Keep Me Going; the makers, Freedom Cereals, have now sent me their second product, Keep Me Strong.
This is a far cry from the sugary cereals I used to like as a child and I think is more likely to be eaten by a health-conscious adult. This product is a high-protein, low fat multi-grain cereal which is also low in salt and has 'reduced' sugar (overall it's 10% sugar - many cereals contain three times that, they say).
The cereal uses whole grain brown rice rather than wheat gluten which is commonly used in other cereals, but which Freedom Cereals say is one of the hardest types of protein to absorb, with a low digestibility. Whole grain brown rice is much better absorbed by the body as a protein source though it is more expensive. Freedom is quite upfront about this and say they have experimented with a dozen protein sources and found this one was much better and tasted good. It does mean the Keep Me Strong cereal is £2.65 a box (at Ocado); they say a box contains 11 servings so that is only 24p a serving.
I found this cereal tasted quite nice and I thought it was better than the Keep Me Going product that I previously tried. I also liked the bright colours of the packaging while not resorting to cartoon characters to tempt kids. Most of all though I like the health benefits, as my personal trainer has been drumming into me for years that the most important thing to eat at breakfast is protein!
Thanks to Freedom Cereals for the product to review. All opinions are my own.